Synchronized, the European-based ‘Smart Video’ technology company, announced today that it has been awarded Amazon Web Services (AWS) Machine Learning Competency status in the new Applied Artificial Intelligence (Applied AI) category.
This designation recognizes that Synchronized has demonstrated deep experience and expertise in building or integrating ML/AI solutions on AWS.
AWS Partners recognized as part of the AWS AI/Machine Learning Competency expansion help customers take advantage of intelligent solutions for the business, from creating, automating, and managing end-to-end ML workflows to modernizing applications with machine intelligence.
With this program expansion, customers will be able to go beyond the current data processing and data science platform capabilities and find experienced AWS Partners who will help productionize successful models (ML Ops) and find off-the-shelf packages for their business problems (Applied AI).
Julien Simon (Global AI & ML Evangelist, AWS) said:
“Many companies are reinventing themselves using AWS ML and AI. We are delighted to welcome Synchronized as an inaugural AWS Partner in our newly expanded AWS Machine Learning Competency Program.”
“Synchronized’s innovation-focused solutions, powered and vetted by AWS, and a proven track record of helping customers, will undoubtedly help many other customers transform their business.”
Achieving theAWS AI/Machine Learning Competency in Applied AI differentiates Synchronized as an AWS Partner with deep domain expertise and proven customer success.
Guillaume Doret CEO of Synchronized states:
“Synchronized is exceptionally proud to be one of the first AWS Partners to achieve AWS Machine Learning Competency status in Applied AI. Working on top of AWS ML framework and infrastructure allows us to move very quickly and focus our engineering efforts and energy on providing machine learning turnkey solutions for media intelligence. It has enabled us to provide a hub for all in-video auto-generated metadata, assets and time-coded objects for broadcasters and OTT platforms – a unique area of differentiation.”
Nicolas Lemaitre – Digital Director – TF1 Group states:
“Due to the ever-increasing size of the MYTF1 catalog, manual delivery of editorial tasks, such as the creation of thumbnails, is no longer scalable. Synchronized’s media intelligence solution and its applied artificial intelligence allow us to automate part of these tasks and enhance our premium content. We can now process bulk video content rapidly and with high quality control reducing cost and time to market.”
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.
About Synchronized
Synchronized is an award-winning multi-service SaaS In-Video Intelligence platform that enables broadcasters, studios, OTT and FAST platforms to scale media preparation workflows that do not scale manually.
The platform combines AI-driven video understanding with configurable editorial and business rules to automatically transform video content into time-coded, actionable metadata and assets, providing precise control over downstream media workflows.
Synchronized offers a modular set of AI-powered services that clients activate according to their needs, including Smart-Ad Breaks, Smart-Thumbnails, Smart-Binge, Smart-Segmentation, and Smart-Composition—all designed to automate manual tasks while preserving editorial quality.
By automating media preparation at scale, Synchronized helps media organizations reduce operational costs, accelerate time-to-market, maintain consistent viewing quality, and unlock new monetization opportunities across an increasing number of distribution channels.
Recognized as an AI Product Leader by the industry, Synchronized is an AWS AI/Machine Learning Competency partner, an AWS Media Intelligence Global Solution launch partner, and a partner of Ortana.
Synchronized is the winner of Broadcast Tech Awards – Best AI Innovation (Workflow) 2024 and the IABM BaM Awards® 2021 for its Smart-Ad Breaks service.
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